Biota
SERVICES
Brand Design
Packaging
Website Design
TEAM
Creative Direction, Branding, Packaging: Molly O’Neill
Web Design: Sam Marchesi
Illustration: Jeff Bartell, Max Kolo
Photography: RJ Meyer
We partnered with the small batch, regeneratively grown coffee company Biota before they launched. They came to us with their brand pillars in mind but entrusted us with the visual brand direction, strategy, and packaging design.
Rooted in humor, simplicity, and a strong point of view, we designed a spunky brand that celebrates plant forms—specifically drawing inspiration from the spindly bottoms of mushroom tops—to visualize the meaning of the word Biota: “the animal and plant life of a particular region, habitat, or geological period.”
"Working with Fred&Co. was a founder’s dream. Their talented team of creatives helped transform a kernel of an idea into a cohesive logo system and packaging for our first retail product. Thanks to Molly, we were able to walk away from this project with a beautiful brand book, in addition to a better understanding of our company's visual identity and points of differentiation."
Parker Hughes
Biota Co-Founder