PACkT by Scotch™
SERVICES
Brand Design
Print Design
Pattern Design
Product Design
TEAM
Creative Direction & Product Dev: Chris Plantan
Creative Direction & Design: Chelsea Brink
Graphic Design: Molly O'Neill
Packaging Design: Jenny Barr
Photography: Pegboard
PACkT is a fresh line of modern mail room essentials designed with sustainable features, functionality, and good-looks in mind.
We were embedded with the PACkT by Scotch team on a retainer basis to create this specialty collection that launched exclusively at Target. Taking a page out of Noted by Post-it’s book, they wanted to develop a limited edition collection with modern, on-trend designs applied to their tried-and-true technology behind their shipping supplies. We were with this team from the early stages to the end, developing the brand, patterns, color palettes, packaging, iconography, typography, and merchandising.