wildwonder is the world’s first sparkling drink to combine live probiotics & prebiotic fiber for a happy and healthy gut.

Their team came to us during a time of rapid expansion in both their product distribution and team size. They had an internal brand one-pager that had their hex code colors and baseline strategy, but most of the design do’s-and-don’ts lived as word-of-mouth knowledge amongst the founding team members.

As the company’s design needs were growing, they needed a document that clearly laid out their visual design system. We compiled, tweaked, added, and subtracted design elements from a large collection of collateral—email designs, marketing design, website design, social media—to create a robust brand document that will serve as a grounding force for their team.

Having this internal document will save them time and money during the creative process because it will reduce revisions and further tighten their brand.

And how fun is all their collateral?!