Fresh Truck is a Boston-based nonprofit on a mission to get food to the people who need it most. They have retrofitted school buses into mobile produce markets and set up shop in areas of Boston where fresh fruits and veggies are not always available.

The Fresh Truck team came to us when they had solidified their decision to restructure their organization. They set out to create a parent company that would house programming like Fresh Truck so their offerings could grow and evolve to better serve their community.

‍We created a system-wide parent brand named About Fresh that would compliment Fresh Truck’s existing visuals, as well as the branding for their new programs. We are proud to serve as their in-house visual designers for this hardworking and happy team, implementing branding and print design for their day-to-day operations as well as for larger projects like events, annual reports, and new program brand builds.