The Holland Arts Buildings are working artist studios in the Northeast Minneapolis Arts District. When a much-anticipated new building opened up, we were brought in to create a cohesive visual system of signage and social media graphics to launch the new space at the city-wide open studio days.

We made graphics that are flexible and clean to showcase the enormous range of disciplines and craft housed under the Holland Arts buildings. From potters to painters, woodworkers to candlemakers, the brand features three distinct colors so tenants can choose which one compliments their own brand most closely. We handed off rigid templates to make content changes less daunting, ensuring that things look ship-shape even when a graphic designer is out of reach!