Large as Life worked with us before they launched their product line of life-size trivia animal puzzles. They wanted their puzzles look premium enough so that they could be displayed as a design-forward statement piece amongst coffee table books rather than hidden in the toy closet.

We use loud primary colors, a chunky logo reminiscent of puzzle piece forms, and a modern san serif to make a splash. These loud features alongside restrained design lockups and strategic use of animal prints create a dynamic brand that both kids and parents can get on board with.

When this toy sits amongst the maximalist design of many other toy packaging designs, it stands out because of the straightforward, clean aesthetic which will set the brand apart in store.

We can’t wait to collect them all!