The Small Hours bakery team came to us after they had gained quite a following for their famous sourdough and coffee shop in a cozy suburb of London called New Bedford. They were ready to move into a larger space, scratch the coffee portion of their business, and pivot into a dinner party attendee’s one-stop-shop for host gifts, fresh bread, last minute groceries, and pastries.

We worked with them to build a brand from the ground up that felt timeless, elevated, and just like home. We took inspiration from family owned bakeries, family photos, specialty grocers, and the founder’s love of collecting colorful objects.